The triple bottom line is an expanded way of measuring the success of a business based on financial profit as well as measuring its creation of value for society and the environment.
Introduced as a term by John Elkington in the 1990s, the triple bottom line implies a commitment to corporate social responsibility. A true accounting of a corporation’s success considers profit for shareholders, but also the impact a company has on all stakeholders, including the local community. In addition to measures of financial performance, triple bottom line accounting takes into consideration social and environmental performance.
The triple bottom line reminds us that healthy companies, healthy people, and a healthy planet are mutually self-supporting. Businesses can make a profit, contribute to their local communities, and encourage sustainable environmental practices at the same time.
At Bazzani, we consistently follow the Triple Bottom Line strategy. We consider each project from a holistic, triple bottom line perspective, as symbolized by our logo featuring three lines within a circle.